LEGAL
Terms of Service
These Terms of Service ("Terms") govern your use of the Ayra Studio website and any content, samples, communications or services provided by the studio. By using this site, submitting a brief, or paying for a package, you agree to these Terms in full. If you do not agree, please do not use the site or our services.
1. About the studio
Ayra Studio ("we", "us", "our") is an independent content studio that produces short‑form vertical video Reels and supporting copy for product brands, using a combination of generative AI tools and human direction. The studio works with clients globally. References to "the studio", "the site" or "our services" in these Terms mean Ayra Studio and its website at the domain you are visiting.
2. Using this website
You may browse this website, share links to it, and submit a brief using the contact form. You agree to use the site only for lawful purposes and in a way that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the site. You agree not to attempt to gain unauthorised access to any part of the site, the server on which the site is stored, or any server, computer or database connected to the site.
We may update, change or withdraw parts of the site at any time without notice. We may also suspend access to the site for maintenance, repair or improvement work. We will try to keep disruption to a minimum.
3. The brief form and what happens next
The brief form on the site is an invitation to start a conversation, not a binding offer. When you submit a brief, you are asking us to consider your project and reply with availability, a quote, or a request for more information. No contract is formed between you and Ayra Studio until we have both agreed in writing on the scope of work, the price, the deliverables, and the timeline for a specific order.
You confirm that any information you provide in the brief is accurate to the best of your knowledge, and that you have the right to share any product photos, brand marks or references you send us for the purpose of producing your Reels.
4. Services, deliverables and ownership
Once a project is confirmed, the studio will deliver the Reels, captions, hook lines and hashtags described in the order. After the final invoice for the relevant package is paid in full, you receive a non‑exclusive, worldwide licence to publish those deliverables on your own organic social channels (Instagram, TikTok, YouTube Shorts and similar) for an unlimited time, unless we have agreed otherwise in writing.
If you want to run the deliverables as paid advertising on Meta, TikTok, YouTube or any other paid placement, you must either be on the Content Engine plan with the 60‑day paid‑usage add‑on, or purchase a separate paid‑usage licence. Paid‑usage licences are time‑limited and platform‑specific and are quoted as an add‑on at the time of order.
You retain ownership of your product, brand marks and any pre‑existing materials you provide. We retain ownership of our underlying production methods, source templates, prompt libraries and the virtual creator persona itself. The Reels we deliver to you are licensed for your use as described above; they are not "sold" in a way that gives you the right to resell or sub‑licence the underlying persona to a third party.
5. AI disclosure
The on‑camera persona in every Reel we produce is a virtual, AI‑generated character. The studio's role is to direct, style, edit and caption the content; the final video is the result of a hybrid AI and human production process. We are transparent about this. You agree not to represent AI‑generated Reels as real customer or founder footage on your own channels, and you agree to follow the disclosure rules of any platform on which you publish the Reels (for example, Meta's AI‑labelling tools and TikTok's effect and AI disclosure settings).
6. Pricing, payment and refunds
Prices for each package are shown on the Pricing section of the site and are denominated in Indian Rupees. The price confirmed in your written order is the price you pay; we do not add hidden fees. Invoices are issued at the start of the project and are due within seven days, unless we have agreed otherwise.
Because our work is custom and time‑bound, payments are non‑refundable once production has started. If you change your mind before we begin work on a confirmed order, we will refund any advance payment in full minus any non‑recoverable costs we have already incurred. If you are unhappy with a delivered Reel, the revision round included in your package is the right place to raise that. We do not offer refunds for completed work on the basis of a change of business direction or platform algorithm changes.
7. Revisions and approval
Every package includes a defined number of revision rounds. A revision is a meaningful change to the hook, caption, scene, voice or visual styling of a Reel based on your feedback. A revision is not a new direction, a new product or a new campaign. If you would like to change the brief mid‑production, we will treat that as a new order and may quote a new price or a new timeline.
If we do not receive feedback or approval within 14 days of delivering a Reel, we will consider the Reel approved and the order complete.
8. Client responsibilities
To keep projects on schedule, you agree to send product photos, brand references, approval of hooks and any other requested materials within a reasonable time. You also confirm that anything you send us is yours to use, that it does not infringe anyone else's rights, and that it does not contain anything unlawful, defamatory or harmful.
9. Intellectual property and our work
The website itself, including its text, graphics, layout, illustrations, code and the studio name and marks, is owned by Ayra Studio and is protected by copyright and other applicable laws. You may view and link to the site for personal or internal business reference. You may not copy, republish, scrape, mirror or resell substantial parts of the site, or use the studio's name or marks, without our prior written permission.
Sample Reels and case studies shown on the site are published with the consent of the relevant client. They remain the licensed property of that client and the studio, and you may not reuse them for your own marketing.
10. Third‑party services and advertising
The site may display advertising served by Google AdSense or similar partners. These partners may use cookies and similar technologies to deliver and measure ads, including personalised ads where you have not opted out. We do not control the content of third‑party ads. Any dealings you have with an advertiser are solely between you and the advertiser, and the studio is not responsible for loss or damage arising from those dealings.
The site may also link to third‑party platforms such as Instagram, YouTube, WhatsApp or LinkedIn. We are not responsible for the availability, accuracy or content of those platforms, and following a third‑party link is at your own risk.
11. Limitation of liability
To the fullest extent permitted by law, Ayra Studio's total liability to you for any claim arising out of or in connection with the use of the site or our services is limited to the amount you have actually paid us for the specific order in question. We are not liable for indirect, incidental, special, consequential or punitive damages, loss of profits, loss of revenue, loss of data, loss of goodwill, or loss of business opportunity, even if we have been advised of the possibility of such damages.
Nothing in these Terms is intended to exclude or limit liability that cannot be excluded or limited under applicable law, including liability for fraud, for death or personal injury caused by negligence, or for any other liability that the law says cannot be limited.
12. Termination
You can stop using the site at any time. We can suspend or terminate access to the site, or cancel an ongoing order, if you materially breach these Terms, if you do not pay an invoice, or if you act in a way that is abusive, unlawful or harmful to the studio or to other clients. If a confirmed order is terminated, you agree to pay for the work already delivered up to the date of termination.
13. Changes to these Terms
We may update these Terms from time to time. The "Last updated" date at the top of the page will always reflect the most recent change. Material changes will, where appropriate, be highlighted on the home page for a short period after they take effect. Your continued use of the site or our services after an update means you accept the updated Terms.
14. Governing law and disputes
These Terms are governed by the law applicable at the studio’s place of business. If a dispute arises between you and the studio, we encourage you to contact us first at souren.devapp@gmail.com so that we can try to resolve it informally. If a dispute is not resolved within 30 days of you raising it, the courts at the studio’s registered location will have exclusive jurisdiction, except where the law of your home country gives you the right to bring a claim in your own courts.
15. Contact
If you have any questions about these Terms, please reach us at souren.devapp@gmail.com or via the Contact page. We aim to reply within five working days.